Front End Also Presents Challenges with In-Store Pickup
Implementing a
Ecommerce
21st ANNUAL MULTICHANNEL MERCHANT AWARDS
We’ve said it before, but it bears repeating: The Annual Multichannel Merchant Awards aren’t a beauty contest. That’s as true this year as it has been
Refine with online data
As multichannel merchants generate more online sales, they receive more data to help them understand their customers better. Take Plano, TX-based general
Live from List Vision: E-Cards, Guarantees, and Other Quick Tips
Think e-cards are stupid? Then you weren’t sitting in the audience at the “50 DM Ideas in 50 Minutes” panel discussion at the List Vision conference at the New York Marriott
To Append or Not to Append
If you
E-mail Marketing Myth #4: E-mail Requires Innovation Independence
For many years e-mail marketers were an organization
Twelve Tactics for Mailing Web Buyers
Web buyers are different from traditional mail order buyers. What legendary entrepreneur Ray Kroc said about McDonald
A Look at the London DM Fair
Nearly 7,500 direct marketers from 53 countries gathered in London May 9-11 for the International Direct Marketing Fair (IDMF) and Internet World show. For the first time, the two shows were presented concurrently at Earls Court Exhibition Center.
Study: Planned E-Mail Growth Tactics Not Always the Best
Findings from Silverpop’s “2006 E-mail List Growth Survey” show that 15% of survey respondents are planning to append e-mail addresses to their customer lists, though only 4% of those who have tried the tactic support it.
Consumer Data Protection: Are Your Partners Putting You at Risk?
Merchants are increasingly aware of the need to invest time, money, and resources in ensuring that customer data are secure. Pressure from federal and state governments, the payment card industry and