Deep Discounts Not Necessary for Prime Day Success

| Tim Parry

Offering deep discounts on the Amazon marketplace on Prime Day does not necessarily mean a successful sales day. Ecommerce experts say you just have to have merchandise available for purchase on the Amazon marketplace to see a Prime Day sales spike.

It’s All About Riding the Prime Day Wave for Proactiv

| Mike O'Brien

After raising the profile of its line extensions during Prime Day 2015, Proactiv hopes to move some of its best-selling product during this year’s faux sales holiday. Now with over a year of operating history on the Amazon marketplace, the company has become more adept at managing the channel and avoiding conflict with its primarily direct marketing approach.

Prime Day Has Potential to Break the Internet

| Tim Parry

Will Amazon’s second-annual Prime Day shopping event break the Internet? Or will Amazon be the sole beneficiary of Prime Day traffic… and sales? Last year’s metrics show that Prime Day has one-day spike potential, but it doesn’t mean all merchants will see residual traffic and sales.

Amazon Dash Adds 50 New Buttons, Expands Categories

| Mike O'Brien

Amazon announced another expansion of its Amazon Dash Button program, adding more than 50 new brands and increasing the total to more than 150. With the program, Amazon is bringing a growing assortment of popular consumer packaged goods sold at its marketplace into the realm of simplified, push button fulfillment gratification.

MakerBot Achieves Engagement Success on its Website

| Daniela Forte

3D printer manufacturer MakerBot has always been about providing a personalized experience that puts its customers at the forefront of innovation. The company worked to achieve engagement success in three key areas of its website, see which ones and what they did.

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How to Get Started with Big Data and the Cloud

| Prat Moghe

There are plenty of good reasons why many retailers haven’t moved data processing to the cloud yet. Many have decades of legacy systems built up, including data processes that may have taken years to architect. See what the challenges are for many retailers and what is holding them back.