Salesforce Acquires Demandware for $2.8 Billion

| MCM Staff

Salesforce, the customer success platform and a CRM company, and Demandware, a provider of enterprise cloud commerce solutions, announced that they have entered into a definitive agreement under which Salesforce will acquire Demandware.

Steve Madden To Discuss the Unified Customer Experience at IRCE

| Mike O'Brien

Creating a unified customer experience across channels through a shared repository of store and ecommerce data, as well as striking a balance on its ecommerce site between sales and branding, is a lot of the focus these days at Steve Madden. See what Mark Friedman, president of ecommerce at the apparel retailer, will cover in his June 9 keynote at IRCE.

7 Digital Marketing Trends of 2016

| Daniela Forte

The more things change, the more they stay the same. This is certainly the case when it comes to digital marketing trends in 2016 and beyond. See what each of these trends are and how each of them are shaping the retail industry.

Taking the “E” out of Ecommerce Platforms

| Tim Parry

As omnichannel technology and customer demands grow, ecommerce platforms are evolving into “commerce platforms,” and even “unified commerce platforms.” So whether or not you have a brick-and-mortar presence, how do you determine your present and future platform needs?

Best Buy Keeps an Eye on Store Count as Ecommerce Growth Booms

| Mike O'Brien

Best Buy reported flat comps but 24% growth in ecommerce during the first quarter, as domestic revenue was down due to store closures and pricing pressure. Midway through its $400 million cost reduction effort, the company is keeping an eye on store count while playing up the importance of physical locations in its overall omnichannel customer experience.

Doba Acquired by Focus Technology Co. Ltd

| MCM Staff

Doba, a sourcing marketplace for global trading partners and online retailers, has been acquired by Focus Technology Co., Ltd, parent of Made-in-China.com, a leading ecommerce platform that connects global buyers with Chinese suppliers.

mobile commerce

Smart Mobile Shopping Starts With User Experience

| Sam Cinquegrani

Smartphone operating systems have had the capability of promoting mobile commerce through such technologies as Google Wallet, Apple Pay and iBeacon, which have been around for years. Yet very little has been done to improve mobile commerce. Does it have to do with the limitations of the smartphone, and the lack of acceptable user experience?

DSTLD Sees Benefits of Outsourcing Its Fulfillment Operations

| Mike O'Brien

Ecommerce-only luxury denim seller DSTLD has seen the benefits of outsourcing its operations, including returns, allowing it to focus on growing its brand. See how the company transitioned from operating its own facility, saving on shipping and giving its customers hassle-free returns.