Michael Dubin Grew Dollar Shave Club Into a Lifestyle Brand

| Tim Parry

Dollar Shave Club founder and CEO Michael Dubin shared a dirty little secret with CNBC reporter Courtney Reagan as the two shared the main stage at Shoptalk on Tuesday, May 17. Men don’t like to shave. Here’s how Dubin transformed his 5-year-old company from a commodity into a lifestyle brand that has got men on board with personal grooming.

ecommerce, ecommerce analytics, ecommerce checkout, ecommerce shopping cart, online shopping cart, shopping cart abandonment

10 Easy Steps to Reduce Shopping Cart Abandonment

| Jason Jaynes

While an online store might be driving solid revenue, there’s still a huge potential sales loss due to shopping cart abandonment. A major challenge for ecommerce stores, shopping cart abandonment is when a consumer adds to their cart but never makes it past the checkout line, occurring at a shocking average of more than 68 percent of all shopping sessions. Here are the top 10 tips for converting shopping cart bails into sales.

ecommerce fulfillment, shipping data, distribution data, Warehouse/Distribution Center, ecommerce shipping, direct-to-customer fulfillment

Natural Language Generation Is Coming to Ecommerce

| Adam Long

If you ask an ecommerce professional to list the most important skills in their industry, writing may not be at the top of the list. But well-written copy is essential to the business, both for describing products and reaching out to customers.

Unified Commerce and the Customer Experience

| Tim Parry

The role of retail shopping is shifting, and that is why it is vital for retailers to put themselves in the position of meeting the customers’ demands. This resulting report by the e-tailing group and Multichannel Merchant takes take an in-depth look at unified commerce and how you can make it work for your brand.

J.C. Penney Expanding Appliance Sales to 500 Stores

| Mike O'Brien

After a successful pilot in three markets started in January, J.C. Penney plans to expand appliance sales to 500 stores this year, going head to head with Best Buy, Sears, Home Depot and Lowe’s. See what other moves the retail chain is making.