Ecommerce

Wayfair, Wayfair.com, ecommerce, Joss & Main, Birch Lane, AllModern, DwellStudio

Wayfair Cites Healthy Customer Growth, Cyber Weekend as Q4 Sales Drivers

| Daniela Forte

Wayfair announced last week that its fourth quarter direct sales grew 98% to $686 million in the fourth quarter compared to 2014, during its earnings call Wayfair CEO Niraj Shah explained how Wayfair has grown its direct business, which is 93% of total net revenue. On top of that, Wayfair announced the launch of its new catalog, which will marry its online and offline business together. See what else Wayfair has cooking in the months ahead.

Target Corp.

Omnichannel Helps Target Hits Q4 Digital Sales Out of the Park

| Mike O'Brien

Target hit on a winning combination of free shipping and omnichannel operations to grow its digital sales a healthy 34% in Q4, while same-store sales grew just 1.9%. In addition, 30% of its digital sales were either from buy online, pickup in store or ship-from-store transactions. See how Target got it done in 2015, especially during the critical holiday season.

Week in Review: UPS Invests in Deliv to Learn About Same-Day Market

| MCM Staff

UPS took a big leap this week by investing in crowdsourced startup Deliv, getting a seat on its board and a front-row seat on its operating model. Stay tuned to see how the carrier is able to leverage this relationship to better understand and take advantage of the burgeoning sector of the on-demand economy.

4 Trends Shaping the Mobile Shopping Experience

| Ted Fay

Mobile trends are like fashion trends: changing and evolving quickly. As a business, it’s imperative to ensure your mobile marketing strategy is relevant if you want to maintain a competitive advantage in the marketplace. Here are four trends shaping mobile shopping experience.

4 Best Ways to Seamlessly Infuse Content Into Ecommerce

| Elisabeth Bradley

Since ecommerce became a viable and preferred purchasing channel for consumers, the role of content in ecommerce has changed. But, what hasn’t changed is the fact that content still has an important role in ecommerce. Here are three best ways to infuse content into your ecommerce strategy.l

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