Are We Out-Competing Ourselves?
Shoppers look pretty much the same as they did a few years ago when smart phones became prevalent. Shopper expectations, however, are vastly different. And guess what, it might just be our fault.
Ecommerce
Black Friday Roundup: Online Sales Were Up, Online Traffic Was Down
But how high were they? Preliminary results show that Black Friday sales were up anywhere from 16.1% to 21.5%, depending on which vendor is reporting figures.
Editor’s Notebook: My Big Fat Omnichannel Thanksgiving Shopping Day
A new Parry Family tradition began this Thanksgiving Day. This was the first time in about 10 years that my wife, Ursula, was not doing double-duty as a float escort … Continue Reading →
Down Goes Neiman Marcus… Down Goes Neiman Marcus…
And we have our first Black Friday ecommerce casualty. Neiman Marcus has been down since 8 a.m. EST.
No Surprise: Thanksgiving Ecommerce Sales on the Rise
IBM says ecommerce sales for Thanksgiving were up 26% over the same day in 2014, with consumers spending $123.45 per order. So how did online customers shop, and did all retailers survive the onslaught of traffic? Find out here.
Amazon’s Early Black Friday Brings 12% Rise in Traffic
The decision by Amazon to begin Black Friday discounts before November 27 has paid off with the online giant achieving a 12% rise in U.S. traffic, according to digital analytics firm, SimilarWeb.
Black Friday is a Mobile Commerce Holiday
With people using their mobile devices for planning, showrooming, coupon cutting, and just about everything else, you’ll need to make your digital experiences as mobile centric as possible every step of the way if you want to claim your full share of Black Friday’s revenue opportunities.
3 Last-Minute Tips to Optimize for Black Friday and Cyber Monday
By now, most retailers have finalized their e-commerce site code for the holiday shopping season and have completed testing to ensure fast, reliable end-user experiences that drive conversions. But, there are ways (and still time, though fleeting) for retailers to proactively protect themselves as much as possible, through the following three techniques.
3 Barriers That Stifle Customer Conversions
Ultimately, this path to ecommerce success is driven by improving the customer experience. Here’s why merchants need to remove certain barriers to customer conversion, which will create ways for increasing revenue.
The Future of Dynamic Pricing
Broadly speaking, dynamic pricing is a pricing strategy in which businesses set their prices based on market conditions. It simply allows buyers to better assess their options, and it leaves control in the hands of the buyer.