Mobile Apps are Springboard for the Holiday Shopping Season

| Oren Levy

Despite the proliferation of shopping channels, a recent study published by Oracle and Edison Research indicates that last year Christmas sales via smartphones and tablets were up 55%, and 37% of all online sales (or 8.9% of all total retail sales) were made directly via a mobile device.

Don’t Be That Retailer on Cyber Monday

| Meera Murthy

For ecommerce marketers, preparing for the holidays is old hat. But, with November upon us and the unofficial start of the holiday season behind us, it’s time for some straight talk about Cyber Monday.