Walmart holiday mobile app on an iPhone

Consumers Embrace Shopping from Smartphones

| Tim Parry

Consumers have embraced online shopping from their smartphones, boosting their spending by 125% across all product categories, according to the results of MarketLive’s latest quarterly Performance Index report.

Gap Inc. to Shutter Piperlime Brand

| MCM Staff

Gap Inc., announced plans to close its brand Piperlime by the end of first quarter of 2015, including its single store in New York. See what this means for Gap Inc.

4 Omnichannel Tips to Improve Customer Experience and Increase Sales

| Sridhar Nagarajan

When it comes to retail selling, gone are the days of “if you build it, they will come.” Customers today spend a significant amount of time researching products they want to buy and are much savvier about where, when and how they make their purchases. Here are several tips that will help improve the customer experience and increase sales.

Making the User Experience Great

| Daniela Forte

According to MCM Outlook 2014, 56% of retailers said within the next 12 months they would be doing a complete redesign of their websites. User experience is key.

The Momentum of Mobile

| Daniela Forte

Sixty-seven percent of users start engaging on one device and continue on to another and expect the experience to be seamless. See what other expectations consumers have when it comes to mobile shopping.