Free Shipping Day No Longer a Big Deal

| Tim Parry

The idea of Free Shipping Day used to be a bigger deal. Now it’s more the exception than special. Amazon has trained people that they’re going to get not just free shipping, but fast free shipping, all the time. And that’s why Free Shipping Day has become a thing of the past.

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Banana Republic Offering Free Same-Day Shipping for Holidays

| Mike O'Brien

In the never-ending battle for holiday shopping dollars, clothing retailer Banana Republic is offering free same-day shipping from Wednesday, Dec. 17 through Tuesday, Dec. 23 as part of its “Procrastinators Event” promotional program, the company said in a press release.

Through crowdsourced same-day shipping provider Deliv, customers who use Banana Republic’s reserve in store option on its website can opt for free same-day delivery in eight cities: San Francisco, Palo Alto, Los Angeles, Chicago, New Jersey, Washington D.C., Houston and Seattle.

Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

3 Barriers to Omnichannel Success

| Yan Krupnik

Approximately one-third of retailers have invested in some level of omnichannel capabilities, but those that haven’t are setting themselves up for failure. Cross-channel features considered a luxury yesterday are a necessity today. So, what’s preventing retailers from omnichannel integration?

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Alibaba Says It Has Addressed Online Security Vulnerability

| Mike O'Brien

Alibaba says it is doing all it can to keep on top of security issues that affect its ecommerce merchants, after a published report noted that an Israeli firm in late October found a security flaw in AliExpress, the company’s English language ecommerce site.

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comScore Reports Green Monday Sales Up 15% to $1.6B

| MCM Staff

comScore reported that that U.S. retail desktop spending on Green Monday (Dec. 8) were up 15% this year to $1.6 billion, compared to $1.4 billion in 2013. It was the third heaviest online spending day of the holiday season to date, after Cyber Monday and Tuesday, Dec. 2.

Brands: Get in the Game or Get Played

| Mark Smith

Marketers, I’ve got news for you: Consumers are on to us. If it wasn’t bad enough that they’re constantly pulled in opposing directions – moving from device to device and channel to channel with essentially unlimited buying options – they’re now learning to beat us at our own games. brands need to get in the game or risk getting played. Here are five tips to get started.

Organizing Data: Tagging Your Way to Digital Marketing Holiday Bliss

| Jeff Deisner

Making the most of the holiday window requires an ability to measure and refine seasonal offers, design creative and implement overall campaign strategy in real-time, here are some tips on how tagging can make it easier to organize, search and analyze the vast amounts of data generated during the critical holiday shopping season.