One way to get more mileage out of your email outreach is to improve event-based email marketing. As with personalization and segmentation, even if your resources are limited you can start with a these three types of triggers.
Segmenting allows you to effectively silo your email marketing efforts to both house and cold list names through targeted offers and relevancy in your messaging. Here are some other major benefits of email segmenting.
Luxury retailer Neiman Marcus has extended its ecommerce reach to more than 100 countries, thanks to a partnership with FiftyOne Global Ecommerce. John Koryl, president of Neiman Marcus Direct, said the partnership with FiftyOne allows Neiman Marcus to
While it may seem that growing your subscriber lists by any means possible is a good goal, in reality, a focused approach is best. To build your subscriber list organically and methodically across touchpoints, consider the following strategies.
Doug Smith, vice president of operations at Shepler
As Hurricane Sandy slammed the East Coast today, affecting about 50 million people from the Mid-Atlantic states to Canada, the country’s major shipping companies incurred interruptions to some of its delivery areas.
During the RKG Road Show in New York City, Ed Hoffman, vice president of Global Sales and Business Development with SLI Systems, gave a few pointers at the Google offices in Manhattan on how to create the most effective and profitable site searches.
Will merchants be the big winners this holiday season? They just might since many, including Amazon, Walmart, Target, The Limited and Kohls, have announced major increases in seasonal employment this year.
Even though several U.S.-based retailers are getting into shipping products internationally, in order to see an increase in revenue, retailers need to stay up-to-speed on the marketing, shipping protocols, and what their customers want.