Digital signage comes to life

| Tim Parry

If you visit a Justice store, you may notice large plasma screens showing the latest video from Jonas Brothers. When the song is over, an ad for an apparel

Signs of Life

| Jim Tierney

No one is expecting a blockbuster holiday, and that’s good we’re not likely to get one. But the sentiment for many by the end of the summer was that we

In Memoriam

| MCM staff

Alan Rimm-Kaufman, founder of online marketing consultancy The Rimm-Kaufman Group, died July 18 from leukemia at the age of 41. Senior writer Tim Parry

How Customer Loyalty Differs Online

| Michael Greenberg

The major difference online is the ability to track nearly all customer behavior and transactions. In the multichannel world, this can be difficult. Without this limitation, online sellers can focus entirely on the driving customer value and loyalty directly.