Merchandising the Web way
Compared to leisurely perusing a print catalog, the Web is in many ways like drive-through shopping. Catalogs allow customers to peruse a merchant’s assortment;
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Coping with tough times
Times are tough. They’re especially tough for print catalogs. They carry a cross Web catalogs don’t. And an alarming number of dispassionate observers
Six actionable metrics and numbers
It’s amazing just how over-the-top some companies are able to get with numbers. Numbers to explain marketing, numbers to justify merchandise, numbers
10 Ways Merchants Can Find New Customers
Money’s tight and times are hard. How can you find new customers when consumers are cutting back even on their bare necessities? Here’s 10 tactics that Lori Paikin, senior vice president of client services at co-op NextAction, suggested at the recent Lenser Summit.
Systems: Overcoming integration hurdles
Every merchant would in theory want to achieve true multichannel integration. The major benefits to this range from improved customer satisfaction and
Online Selling: Some words about content
There are more opinions on what the role of Web content is in selling online than there are on the upcoming election. Some people think it’s the most
For True Multichannel Integration, Consider the IPR Option
There are two basic routes to true multi-channel integration.
Eying IT expenditures
Long before the current economic slowdown, many companies had become more conservative with their IT spending. The latest technology can take a huge amount
Talking Use-Taxes
Out-of-State Online Retailers must now collect state and local taxes from customers in New York, thanks to a provision New York Gov. David Paterson signed
Top-10 holiday things to do now
Still trying to prioritize your to-do list to get your site in shape for the holidays? Jamus Driscoll, vice president of marketing of e-commerce systems