AND NOW FOR SOMETHING DIFFERENT
If you’re a niche marketer looking for prospects, sometimes you just don’t know where to turn. Big lists and mass media aren’t a viable option. They’re
Affiliate
Online Sales CONTINUE TO CLIMB
Overall sales may be sluggish for many marketers, thanks to the lackluster economy, but e-commerce sales are on the rise. Sixty percent of the respondents
Systemax acquires CompUSA
Computers manufacturer/marketer Systemax has entered into an agreement to purchase the CompUSA brand, trademarks, and e-commerce business. The direct
SHORT ORDER
The fact that gifts cataloger Lillian Vernon laid off 25% of its staff on Dec. 20 was a sure sign that this was not going to be a great season. It was,
Now or Never
It’s time to fess up to your dirty little secret that you don’t calculate lifetime value. Embarrassing, isn’t it? But you’re not alone. Some merchants
Building up your e-mail file
Ask any multichannel merchant what its biggest e-mail marketing challenges are, and growing the e-mail file will certainly be one of the first topics
Record Results for CDW
Vernon Hills, IL-based computer reseller CDW Corp. turned in a record-setting performance in 2007.
Self-Regulate or Die
Imagine a world in which no transactional data can be rented or shared without written consent. Sound crazy? Well, it could happen. Last year, over a dozen states considered bills to restrict unsolicited mail and various forms of data sharing.