As another year is coming to a close, marketers are approaching the peak shopping season, bringing abundant opportunity to engage audiences with high intent. Kenshoo has put together “The 12 Tips of Christmas” to guide your sleigh this season and produce optimal results across your search and social marketing campaigns.
Will Walmart’s 5-day-long omnichannel shopping event be the end of Cyber Monday, Black Friday, and Thanksgiving Day store openings? Probably not, but Walmart is the first major retailer to tell the general shopping public that America’s biggest shopping period is not a fragmented 5 day event.
Here are six ways to examine the needs and behaviors of your target audiences and consider incorporating these tactics into your holiday strategy to help convert more followers into customers.
It’s the time of the year when retailers start running the holiday programs that has been in the works for months. Here are the top five trend predictions for the holiday shopping season.
With more and more holiday purchases shifting from in-store to online, smaller retailers are looking forward to making the most of this highly profitable selling period, undergoing preparations to handle the rush. See what they are doing to prepare.
Cyber Monday is the most important day on the horizon since it is projected to be bigger and better than ever before. See how you can get ready for one of the biggest shopping days of the year.
Well this is exciting – shoe and apparel brand TOMS and Target are teaming up for a limited-edition holidays collection, with a generous twist.
With online retailers shipping more products to their customers, the demand for package service has grown. The USPS is adding package delivery on Sundays to prepare for the heavy shipping season.
Online prices will hit rock bottom on Thanksgiving Day, lower than any other day during the holiday season, according to the 2014 Digital Index Online Shopping Forecast. Here’s a look at some of the other trends ecommerce merchants need to watch this holiday season.
Last weekend as I was shopping at HomeGoods, I came across a few people at the checkout who were all saying the same thing: It seems like the holiday shopping season is starting earlier and earlier each year.