Catalogers could never afford to waste paper and postage mailing to old or incorrect addresses; with the new postal changes, keeping your list as clean as possible is more important than ever. And once the Postal Service’s stricter address standardization rules go into effect in August, unkempt lists will be even more costly.
Last week Curt Barry of F. Curtis Barry & Co. shared his thoughts on planning a holiday post mortem as a way to improve operations for next year (
It’s hard to believe we’ve been presenting the Annual Catalog Conference for 22 years, but 2005 promises to be our best show yet. For one, we have two
In an industry as broad as the catalog business one that encompasses merchandising, marketing, fulfillment, and what have you it’s tough to cull a definitive