Order Management Systems Directory 2011
2011 Order Management Systems Directory
List & Data - Consumer
Global Storming: TAKKT Hopes to Add to North American Stable
After keeping a low profile during the past few years, business-to-business direct marketer Takkt America is looking to see and be seen. Why? Because
Get a better circ plan by Friday
DETERMINE WHO HAS EMAIL You must segment your mailing to identify customers who have promotable email addresses (meaning customers who welcome marketing
Lists and Data: It’s Time to Test Again
Some direct marketers put the brakes on testing during the past two years, largely due to budget and staffing constraints, as well as poor results. While
Email 2011: The Pros Prognosticate
JORDAN COHEN is vice president, business development at digital advertising firm Pontiflex. The top email service providers will ditch the ESP moniker
Lists or Co-ops: Which Fits Your Prospecting Puzzle?
Even before the recession really kicked in two years ago, merchants were beating the co-op databases to death. And when the economy caused catalogers
Eight reasons why direct mail still works
Multichannel marketers today tend to get caught up in the frenzy of the next greatest trend. What about Web 3.0? What’s the hot social networking application?
Four degrees of customer centricity
Many of us in this want-it-right-now, on-demand culture seek levels of sophistication in marketing that we’re not prepared for. It’s as if we think we
Upward Mobility
Mobile marketing has been the next big thing for a few years now, yet multichannel merchants have been slow to embrace the mobile channel. That could
The Top-10 Contact Strategy Components
You know you need a solid contact strategy it’s your roadmap for reaching out and communicating with your customers. But in the current climate of climbing