It can be a big waste of money and time to market to someone who isn’t there to receive your message. It can also be costly to keep mailing or calling contacts who are not interested in what you have to offer. So it’s important to keep your database clean. Here’s a few suggestions on how to do it.
The daily sales flash provides the most actionable, statistically significant data to circulation managers and top management. It tells how the catalog business
Late-night talk-show hosts and the foreign press were yukking it up when the story broke last month about the Department of Homeland Security’s database
Joe and Ted both spend the same amount of money annually with a multichannel electronics merchant. But by analyzing both behavioral and demographic data
This month we introduce a new columnist to MULTICHANNEL MERCHANT: Gina Valentino, owner of Kansas City, MO-based consultancy Hemisphere Marketing. In
If you
Want to improve your results? Mail to all the influencers in the customer company
Catalog circulation post mortems allow top management to examine what went right and what went wrong with catalog campaigns so that you can improve future campaigns. Circulation drives your catalog, and preparing the post mortem is the responsibility of the circulation manager.
Here are the critical pieces of a circulation post mortem:
When I provide direct mail marketing solutions for my clients, I have found that these tips increase direct mail sales leads and response.