How to Take Control of Database Marketing
Database marketing is approaching mind-boggling sophistication. But the tools to get the job done are actually becoming easier to use. So easy, in fact, that there
Data & Analytics
How Often Should You Mail Your Buyers?
How frequently can you mail your buyers, and how frequently should you mail your buyers? These are critical questions for planning your catalog
Gender bender: mixed-apparel buyers show slip
With 14.5 million 12-month buyers available for rental or exchange during the first quarter of 2006, mixed-gender apparel catalogs those selling clothes
Is infoUSA taking over the world?
InfoUSA, is seems, is on a mission to consolidate the list management and brokerage industry. The Papillion, NE-based proprietary database compiler announced
Benchmark: lists and circulation
There’s been a fair amount of tumult within the list industry recently. But neither consolidation among providers
E-mail Marketing Myth #4: E-mail Requires Innovation Independence
For many years e-mail marketers were an organization
Show Me the Data: Get the Payoff from Your Profiling
What are you getting when you send introductory offers of free trials, no shipping charges, or special interest rates to your business prospects? Are you getting the highest payoff for your efforts?
Targeting Your B-to-B Lead-Generation Efforts
When searching for prospects to buy your products or services, you want to find companies that have a problem for which you have the solution.
Multichannel Campaigns: Raising Consumer Awareness
Commercial e-mail doesn’t operate in a vacuum. Consumers are inundated with messages from a multitude of sources and media