Despite increase usage of co-op databases and less use of outside lists, many opportunities still exist to generate incremental list revenue: You just have to be a little more creative. Here are two suggestions:
Glen Ellyn, IL-based direct marketing service provider GlaserDirect has introduced B2BPredictor, a profiling and data-enhancement tool for business-to-business marketers. The company says B2BPredictor builds on traditional profiling efforts by measuring …
Why customize your ink-jet messages? People read their ink-jet messages because the message has their name and address. Catalog buyers are also trained to look for promotional offers in the message portion of their ink-jet address. Ink-jet personalization is the poor man
Failing to adequately differentiate your customer base will hinder your company’s database marketing efforts, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Abacus.
When it comes to defining data for identity theft bills, the Direct Marketing Association says lawmakers on Capital Hill aren’t on the same page. Which is why John Greco, president/CEO of the DMA, says his group needs to help lawmakers understand what is and what isn’t data that would cause a security breech.
Business-to-business (b-to-b) and business-to-government (b-to-g) mailers face greater list processing challenges than consumer marketers. These challenges include: the churn of business contacts at titled positions and within companies and more address elements with which to deal. The complexity of business and government addresses can, as I will show, make the tasks of matching customer and prospect files more challenging to match and deduplicate than consumer addresses.
If it ain’t broke, don’t fix it: We’ve all heard that adage. But sometimes it’s tough to tell whether something is broken until it’s far too late for
Shareholders of Omaha-based database conglomerate InfoUSA voted to retain its current board of directors, including founder/chairman Vin Gupta, the company announced on Friday. If the independent inspectors of election confirm the preliminary results, then Gupta, George Haddix, and Vasant Raval will remain on the board until the next shareholder election, in 2009.
Relying on an incomplete view of your customers is a sure way to doom your database marketing efforts to failure, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Abacus.