Catalog recipients complain a lot about mailers making equally basic mistakes. I have received some of those complaints in the past and had to dig into the nuts and bolts of direct mail. Two common mistakes: mailing to people who do not want to be mailed, and not getting mail through to people who do want it.
Businesses worldwide lose an estimated 6% of annual revenue due to poor management of customer data, according to a survey into global data quality by QAS, a division of Experian’s Marketing Services Business. In comparison, businesses in the United States admit to losing 7.3% of revenue.
What can you do to profitably build retail in your market area? Here are eight tips for using print mailings to drive retail traffic.
Clothes may make the man, but the men’s clothing segment doesn’t make up much of the catalog house file universe. Names from mailers that sell exclusively
In a world of algorithms, linear models, and neural network models, multichannel merchants often ask the same question: Now that we have data on our customers,
As a high-maintenance catalog shopper, I can be a customer service nightmare
How can a marketer win a coveted spot within a consumer
Epsilon Interactive CMO Michael Della Penna outlines the four myths on e-mail marketing in a four-part series for MULTICHANNEL MERCHANT. This week, Myth #1: Phishing and e-mail fraud has created an e-mail crisis.
Cooperative database models are becoming an ever-increasing share of catalogers
Response rates for mailings have continued to drop off during the past several years. With the large number of catalogs arriving in mailboxes each day, companies must develop a clear message with great creative in order to be noticed.