Triggers: When to Mail
For years everyone in the industry has conducted seasonal tests. The professionals know the best times to mail depending on whether they’re mailing a women
Data & Analytics
Study: E-mail List Size Best Predictor of Open and Click-Through Rates
List size is one of the strongest predictors of e-mail response rates, according to the 2005 Response Rate Study recently released by Indianapolis-based on-demand e-mail service provider ExactTarget: Open and click-through rates both decrease steadily as list size increases.
How to Get Started with Insert Media
Catalogers and other mailers that have been contemplating using insert media can start today if they follow these simple steps.
Legislative Update: DMA Finds Do-Not-E-mail Friend in the FTC
During a legislative update for members of the Direct Marketing Association’s Lists and Database Council earlier this month in New York, senior vice president of government affairs Jerry Cerasale said that the Can-Spam Act of 2003 should preempt commercial “do not e-mail” laws that are popping up in several states.
Five Trends to Drive Direct Marketing
Marketing productivity is down, and marketing resistance is up. It’s tough to disagree with the statements that Craig Wood, group president of marketing research firm/consultancy Yankelovich, made in the beginning of his luncheon keynote speech at the Kansas City Direct Marketing Days on March 7.
Five Trends to Drive Direct Marketing
Neural network models have been around since the 1940s, but most marketers still find them a bit of a mystery. The term can be sexy and threatening at the same time, but marketers still need to know when
Nine Tactics for Building Your List Income
Chris Montana, senior vice president of Hackensack, NJ-based marketing firm Mokrynskidirect, gives MULTICHANNEL MERCHANT readers nine things to think about when building their lists and income in 2006.
Buyer Remails Are the Juice
Top management always wants to grow sales without hurting profitability. The most reliable circulation tactic to grow sales and profitability at the same time is to increase the frequency of remailing the best segments of your buyer file. Here
Three Ways to Ensure That You’re Looking at the Right Contact
In business-to-business marketing your models can be misleading because one large company can have many contacts interacting with you in different ways. If you run your model at the contact level you might overstate or understate the value of any one contact and miss the overall value of the company or mail the wrong people.
How to Check an Invoice
There are several things on each invoice that you should always check to be sure that there are not any errors that could end up costing your company additional expense.