With four separate national data security breach notification bills being drafted in Washington, Direct Marketing Association senior vice president of government affairs Jerry Cerasale says the odds are “much higher” that one of them will pass by the end of the year.
Identity theft has been all over the media during the past year, and with good reason: It’s an increasing problem for both consumers and merchants. According
Before the Welcome Wagon arrives at a new homeowner’s door, the refinancing offers are already in their mailboxes. For that matter, so are the credit-card
Thanks in part to the growth of the small office/home office (SOHO) marketplace, the house file universe of office supplies catalogers has risen steadily
Just before the fall 2000 season, I had a conversation with a client about collecting source codes from customers. If you’re not able to capture more
Here are six database tactics to improve your circulation and results in the short term
Companies fail at database marketing for a variety of reasons, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Abacus.
Protecting data isn
This article is the first in a series on e-mail marketing and list strategies by Katie Cole, Ph.D., vice president of research and analytics for Merkle|Quris, the e-mail marketing agency of Merkle
Now that the holidays are over and sales analyses have been completed, catalogers are confirming the continued migration of sales to the Internet. As a larger and larger portion of sales is coming from the Internet, what should you do with those buyers? Are they truly