The Ever-Changing Point of Sale
In the 1970s and 1980s, when few firms marketed via more than one channel, catalog databases were measured through recency, frequency, and monetary value (RFM), and corporate marketing practices stayed fairly simple:
Data & Analytics
U.K. Mailers Not Down with LTV
When it comes to direct marketing, a common language isn
Five Ways to Improve Prospect List Response
How do you improve results from prospect lists? With postage costs set to increase in January, this question will be even more of a concern in the coming year.
Retailers Need to Provide Greater Data Security, Survey Says
In an age of litigation and increasing government scrutiny of corporations, retailers must protect customers’ privacy — and they may not be doing a good job of it, according to a new international survey
How to build a customer contact plan
Multichannel success depends in large part on having a solid strategy for keeping in contact with your house list. Most marketers know this, but knowing
Want to Retain Customers? Focus on Value
The principal drivers of loyalty appear to be value, service, and product quality, while the loyalty program is less important, notes David Shepard, president of Dix Hills, NY-based David Shepard Associates. Looked at another way, a good loyalty program cannot make up for poor service, high prices, or not having a competitive product.
Abacus Indicator: Trichannel Shoppers Best
Perhaps to no one
Using Your Relational Database, Part Two
Last week we wrote about relational databases opening up a world of marketing opportunities and ultimately making better use of your database (
How to Build Your Own E-mail Prospecting List
The very idea of an e-mail blast to prospects can send shivers up a marketer
Firms on the Move…..
ALC of New York is becoming Belardi/Ostroy ALC, reflecting the name of its three founders: American List Counsel, chairman/CEO Andy Ostroy, and president Donna Belardi. The name change will go into effect on Dec. 1.