How Advanced Address Integrity Tools Can Improve Your Results
Getting your mail delivered is an ever-increasing challenge.
Data & Analytics
The Four Key Metrics for Predicting Sales
Response metrics are more than just a measure of how your most recent mailing performed. They are also your most powerful, predictive tools as a direct marketer.
InfoUSA Buys Millard Group
In perhaps its most significant acquisition yet in the consumer list
marketplace, Omaha, NE-based InfoUSA acquired Peterborough,
NH-based Millard Group on Nov. 4
Making non-catalog lists work
Catalogers have traditionally shied away from nonresponse lists publication subscriber files, donor files, compiled files. If a gardening supply cataloger
Abacus Indicator Says…
According to the Abacus Indicator from Broomfield, CO-based direct marketing services provider Abacus, American homes should be looking better than ever this year. Home Decor and furnishings took over the number-two spot for the largest consumer product category and year-over-year performance, according to the Abacus Alliance database. Decor and furnishings saw a 7% increase in sales last year and brought in $3.538 billion in total sales. This included 23.3 million transactions, with an average order size of $152.
Can’t Go Beyond Hotline Names?
Hotline names work fine, but if you can
10 Ways to Immediately Increase Response
Sounds too good to be true, doesn
DMA05 Roundup: What’s New and Noteworthy
Abacus, the Broomfield, CO-based cooperative database services provider, is taking a step to speed up mailing campaigns. At last week