Data & Analytics

Are you beginning to formulate next year

According to the Abacus Indicator from Broomfield, CO-based direct marketing services provider Abacus, there were significant differences in purchasing behavior across categories in the business-to-business sector last year.

In this highly complex and ever-evolving industry, the days of simply analyzing day-to-day sales in one channel

If the same name appears on two or more of the lists that you

The vital prospect and client data necessary to create a successful marketing campaign can be found throughout your organization. However, is all of your data accurate, trustworthy and actionable for your direct marketing campaigns? Is all of your data in one place so it is easy to access? Has your data been validated, standardized and corrected? There are 10 data processes you should consider performing to ensure your direct marketing campaigns will be conducted accurate and efficient data.

Advanced house-file modeling techniques have their advantages. But nothing beats the simple recency, frequency, monetary list inventory as a quick, easy-to-read snapshot of your house file.

Beginning Jan. 1, Omaha, NE-based compiler InfoUSA will begin offering list brokers and resellers online list delivery. The company says the online delivery service is in response to list brokers requests for a low priced, pared down version of the company’s database for their customers. This database will have fewer features and limited selections and will operate exclusively online under the www.databaseamerica.com
Website. List brokers planning to purchase at least
$50,000 per year of data will be eligible for a substantial discount using the Website.

Customers are the foundation of your business, so ensuring that you have accurate information on them makes sense and will save you money. Imagine a scenario where you have several telephone service reps submitting address information from live callers to a database. Did you know that up to 20% of this contact data is flawed when saved?

Those of you in charge of managing the multichannel marketing efforts of your companies need to keep