Getting to the E-mail Inner Circle
In the early days of e-commerce, e-mail marketing was a fresh way to reach people. Indeed, for a brief period, click-through rates were frequently in the double digits.
Data & Analytics
31 Ways to Better Circulation Through the Merge/Purge
Mailers often overlook circulation details going into the merge/purge. But by working with your service provider before and after the merge/purge process, you can improve response and squeeze extra profits from your mailings. Skeptical? Answer these 31 questions, then check your results says Jim Coogan, president of Sante Fe, NM-based consultancy Catalog Marketing Economics.
When Is it Time to Rebuild a Model?
Database models tend to be remarkably resistant to nondramatic changes in creative and price, says Jim Wheaton, a principal in Chapel Hill, NC-based Wheaton Consulting Group. Therefore, as long as the fundamentals of your business remain reasonably stable and there is no change in the structure of the source data, models are likely to retain their potency for years.
Prospecting for Results
The holiday season is the most important season for prospecting for most consumer catalogers. Traditionally, prospecting was primarily a matter of mailing to names from rented or exchanged lists.
Live from List Vision: The Shifting Compiled Landscape
(Direct) New York–Data compilers face increasing pitfalls and higher expenses due to regulation and the need to verify information. But they also have more revenue opportunities
Live from List Vision: Internet Changes List Business
(Direct) New York–Online direct marketing is growing faster than the list business is keeping up. Can-Spam e-mail list regulations and Internet service providers are shaping the future of the list business.
Co-ops kick it up a notch
Consumer catalogers’ love affair with cooperative databases is still going strong. Not only are marketers continuing to use co-ops for a significant percentage
The incredible shrinking woodworkers universe
To those who don’t know a wing nut from a cashew nut, all tools are alike. Not so for woodworkers. Running the gamut from cabinetmakers to scrollsaw hobbyists,
Content Management for Database Marketing Efforts
One of the fundamental components of any database marketing effort is the value of the data
contained in your marketing database. Content management, when applied to
database marketing strategy, is a new term used to bring forward an innovative approach to
the list industry that capitalizes on state-of-the-art database marketing techniques.
Why Now Is the Time to Mail to Japan, Part 2
Why pay for translation of your catalog or
Website and then for customer service that also must by localized
for a people whose language is spoken by less than one percent of the
world