Two-Step Your Way into Canada
While U.S. mailboxes are chockfull of catalogs, such is not the case up north. Canada has just 35 titles that mail more than 5,000 catalogs a year, according to Patrick Bartlett, president of CanadaPost/Borderfree.
Data & Analytics
What’s the Frequency, Matchback?
By now we all know the value of matchbacks
Demographics Plus Distance Data Equals Improved Response
It may seem elementary, but it is difficult to succeed at target marketing if you don
Demographics Plus Distance Data Equals Improved Response
It may seem elementary, but it is difficult to succeed at target marketing if you don
ACC PREVIEW: It’s Show Time!
It’s hard to believe we’ve been presenting the Annual Catalog Conference for 22 years, but 2005 promises to be our best show yet. For one, we have two
Consider the source
When a computer reseller wanted to increase catalog circulation last year, the company’s analysis group director told the circulation analyst to include
The Ecommerce Management is Underway
The race is on! Results of The E-tailing Group’s Fourth Annual Merchant Survey, along with findings from the past three years, show the pace of e-commerce
Calculating incremental response
When measuring the effectiveness of a promotion, it’s not enough to know the overall response and revenue. What you really need to measure is the incremental
Postal reform gets rolling
In addition to the lower-than-expected proposed rate increase and the fact that it may not happen at all there’s more cause for optimism: The House Government
Database bits and bytes
The theme of this year’s DMA World Seattle, held April 6, was Relevance and Results. Not surprisingly, database marketing played a significant role in