Lists and Prospecting: Re-evaluating Co-op Database Options
Until recently, if a consumer cataloger wanted to join a major cooperative database, it had two choices: the Abacus Alliance and Z-24, both founded in
Data & Analytics
Postal Update: PMG Questions Some Commission Proposals
(Direct Newsline) Postmaster General Jack Potter called for modifying some of the recommendations of the President
Postal Service Reform: Why? And How?
In July the President’s Commission on the U.S. Postal Service issued its recommendation that the agency be reformed, citing the potential loss of first
People News
Charlottesville, VA-based consumer electronics cataloger Crutchfield Corp. appointed Rick Souder executive vice president, merchandising. Souder was previously
Lists and Prospecting: Norm Thompson Reaps $700,000 in Insert Revenue
Package and catalog inserts have become a growing income stream for multititle mailer Norm Thompson Outfitters. For the fiscal year ended in July, the
Testing, Testing 1,2,3
Did you know that testing elements of your catalog creative, offers, promotions, segments, timing, covers is the most cost-effective way to improve sales
People News
New Albany, OH-based cataloger/retailer Too, which sells apparel for girls ages 7-14, appointed Toby Jackson vice president/merchandise manager. Jackson
Lists and Prospecting: New Look at Old Names Aids Abbey Press
Religious gifts cataloger Abbey Press used to rely on recency/frequency/monetary value (RFM) analysis to determine which house file names to mail to.
Postal Commission Submits Recommendations
On July 31, the President’s Commission on the U.S. Postal Service submitted to President Bush its recommendations for postal reform. The recommendations