People News

| MCM staff

Multititle mailer Lillian Vernon Corp. has expanded its business-to-business division with the addition of three staffers. The Rye, NY-based cataloger

People News

| MCM staff

Novato, CA-based garden products cataloger/ retailer Smith & Hawken hired Lisa Bayne as senior vice president of marketing. Most recently, Bayne was senior

People News

| MCM staff

New York-based multichannel teen girls apparel marketer Delia’s Corp. appointed Brian Jarvis executive vice president of store operations. Most recently,

Apropos Ascending

| Ernie Schell

Multichannel marketing is hot these days, but few systems vendors make the required commitment to enable retail, Internet, and catalog sales equally.