Working Gear

| Ernie Schell

Measurements are the lifeblood of all successful direct-to-customer businesses. Knowing what data to measure, what analytical tools to use, and then using

people news

| MCM staff

Lonoke, AR-based pet supplies marketer PetQuarters has promoted Mike Kelly to president. Most recently, Kelly was the company’s executive vice president,

People News

| MCM staff

Boca Raton, FL-based The Mark Group, parent company of the Boston Proper, Charles Keath, and Mark, Fore & Strike brands, appointed Cindy Fields, former

People News

| MCM staff

New York-based marketing company Euro RSCG Worldwide has appointed Iain Ferguson CEO of Euro RSCG’s global marketing services group, a unit of Euro RSCG

Porto Banus Shuts Down

| MCM staff

After nearly five years in business, Marietta, GA-based women’s resortwear cataloger Porto Banus has shut its doors. Calls to the $10 million company,