Pets.com publishes print magazine
With the battle heating up to be the dominant online pet supplier, Pets.com is extending its brand offline with a print magazine.The first edition of
Data & Analytics
POSITIONING: Bullock & Jones facelift?
Is the venerable Bullock & Jones showing its age? Having closed its landmark San Francisco store in February, the $14 million menswear cataloger – which
Portal power: Industry-specific portals offer an alternative to going it alone
Several years ago, consumer marketers eagerly joined online malls in the belief that, like their real-world counterparts, the malls would draw additional
PRICE COUNTS…
Among more than 500 Internet users surveyed by PricewaterhouseCoopers, more than half ranked price as the most important factor when shopping for media
POSTAL RATE CASE: Off and…stumbling
Mailers seek to postpone rate caseJust a few weeks after the current postal rate case began in February, a consortium of organizations and mailers – including
Preparing a b-to-b e-mail campaign
Compared to the consumer e-mail market, which is still hampered by too few subscriber-based e-mail lists and too many privacy issues, the business-to-business
POSTAL: Rate hike outrage…
Near-15% postage increase proposal has mailers up in armsFor several months, the U.S. Postal Service had warned that it would propose a rate hike for
Pondering postal price hikes
This month’s questionHow will the proposed postal rate hike affect your catalog circulation and projections?Not surprisingly, most of the small catalogers
Postal reform: Will it take a fire?
It’s a given that conventional mailboxes will be a lot less crowded in the new millennium. Consider the following items:The Internet could eventually
Postal horror story
I would like to bring to your attention my recent experience with the Postal Service, specifically the Washington, DC, bulk mail center (BMC). We sent