Data & Analytics

Catalogers and industry observers estimate that 20%-60% of the names on a business-to-business house file become inactive in any given year. And reactivating

According to the Data Protection Directive of the European Union (EU), which went into effect Oct. 25, nations belonging to the EU are forbidden to transmit

Kim Myers is now managing editor of outdoor apparel and equipment cataloger Patagonia, based in Ventura, CA.Gift catalog Eximious has named Jeff Parnell

Kim Myers is now the managing editor of Patagonia in Ventura, CA.Eximious has named Jeff Parnell as CEO. Parnell had been vice president of marketing

You’ve just purchased a Bonnie Raitt CD from online music seller CDnow. Immediately, the Website analyzes your needs, using information about other customers’

Paul F. Robinson has been named chief financial officer of Stamford, CT-based PC Flowers & Gifts, an Internet flower and gift service. Robinson was formerly

Gail Farlee has joined Chicago-based auto parts cataloger J.C. Whitney as director of customer relations. Formerly a director of telecommunications and

Potpourri Collections, the $35 million parent company of gift catalogs Potpourri and Expressions, and needlecraft titles The Stitchery and Counted Cross

Instant gratification. That’s what consumers want in the ’90s, and catalogers aim to please. But for years, mailers have been hard-pressed to get their