Best Practices for Risk-based Fraud Management
Listed below are the top-three best practices to consider in the implementation and ongoing assessment of a com
Data & Analytics
Risk-based Approach to Fraud Detection
Once we pivoted the data to shift the view from fraud rates to verification rates, we were able to determine some other interesting insights.
Is Open-Source OMS Right for Your Operation?
Most multichannel merchants are familiar with the two domi
5 Best Practices to Boost Marketing Spend
With the right analytics and marketing actions, multi
Hale Groves Customers Embracing Product Videos
A picture may be worth 1,000 words, but Southern Fulfillment ecommerce manager Daryl Logullo says video paints a bigger portrait for customers of its Hale Groves subsidiary.
Catalog Critique: A Look at the February 2012 J.C. Penney Look Book
Is it a well-executed store-driver, or a poorly-produced web-driver? And is it digitally-friendly, or an iPad eyesore? Everyone has an opinion about the new J.C. Penney look book that hit 14 million mailboxes right after the merchant announced its new brand identity last month. So here’s seven critiques from Multichannel Merchant’s staff and its contributing writers.
4 Ways to Boost Your Customer Experience Management Program
The value of metrics in measuring Customer Experience Management (CEM) programs is vital to your company
Lessons You Can Learn From Zappos’ Data Breach
This is a warning for other merchants that choose to focus only on customer payment card information (PCI) data by encrypting or tokenizing their credit cards. Do not ignore the hackers’ next easy target: personally identifiable information (PII) data. Here’s what you can learn from Zappos’ recent data breach.
Tips on Using Mcommerce and Tablet Commerce
Since mobile and tablet commerce are burgeoning forms of technology poised to become a larger part of the retail landscape this year, here are some tips for merchants to consider.
2012 Outlook: Digital Data Will Take Center Stage
An increasing number of list brokers, managers and data services organizations are supporting multichannel marketing campaigns to include one or more digital components