Getting your head around matchbacks 2.0
Many of us have accountants either for ourselves or our businesses for a simple reason: Every year the tax rules change and we simply cannot afford to
Data & Analytics
Lists and Data: It’s Time to Test Again
Some direct marketers put the brakes on testing during the past two years, largely due to budget and staffing constraints, as well as poor results. While
Email 2011: The Pros Prognosticate
JORDAN COHEN is vice president, business development at digital advertising firm Pontiflex. The top email service providers will ditch the ESP moniker
Lists or Co-ops: Which Fits Your Prospecting Puzzle?
Even before the recession really kicked in two years ago, merchants were beating the co-op databases to death. And when the economy caused catalogers
Are List Exchanges Making a Return?
As co-ops and conventional list rentals figure out how to co-exist in a changing market, some think that list exchanges are poised to make a comeback.
12 Mistakes to Avoid in Systems Selection
No matter the type of system, merchants tend to make the same mistakes when shopping for software. These errors can lead to budget overruns on the initial
No Growth for Gardening Catalog Universe
The gardening catalog market lost about 100,000 active names in the first quarter of 2010, according to New York-based list brokerage firm ParadysMatera.
Mining for Deeper Opportunities with Online Data
Website data can be an early indicator that specific offline marketing efforts that mention a URL are either succeeding or askew.
Segment your e-mail house file…or else
Though many marketers still balk at segmenting their e-mail house files, the marketplace is moving in a direction that is increasingly making segmentation
From trend watching to new thinking
It’s safe to says that changes in the economy, technology, business demands and customer needs during the past two years have created a new world for