Is Add-A-Name All That?
The practice of add-a-name allows merchants to use second-tier prospect names to fill gaps in carrier routes. But in the long run, does it save money? Here are some thoughts from Robin Lebo of catalog consultancy Lebo Direct
Data & Analytics
Filler-mail savings
Only a fool would mail a less than-perfect prospect name, right? Not quite true. A small number of mailers are doing it as part of a practice called add-a-name.
Industry Leaders Feel for Vin Gupta
Vin Gupta may have some shareholders angry at him. But list industry sources seem to have sympathy for the fallen InfoGroup chairman
On-Demand Lead Scoring Clears Clogged Sales Pipeline
Want to unclutter your list? Then study it, for the solution is right there in front of you. All you have to do is find the leads most likely to convert and become high-volume customers
Multi-Sourced Lists: – Responsive, Hot, and Enhanced
Still don’t want to give in to the co-ops? Maybe it’s time to consider a close alternative, the multi-sourced list
Five Ways to Maintain Data Security
Welcome to the 21st Century. You can now have access to customer data 24 hours a day. But that presents risks. Want to keep your network secure (and compliant with Payment Card Industry standards?) Find out how
Data Analysis is No Game For Amateurs
What sorts of hands-on data investigation should marketers do themselves, and what should they leave to trained data miners?
Show Me The Data: What’s In It For Me?
Are you asking customers for information? Then you
Improve Your AOV with Targeted Upsells and Cross-sells
Some mailers don