A Hot Segmentation Tool: The Channel Slicer
There are thousands of ways to segment a house file. But one of the best is to do it by channel. How did your customers come in
Data & Analytics
Taking Advantage of Economic Stimulus Checks
Direct marketers have something to look forward to this summer
Why Overmailers Get No Response
Are you overmailing? Don
Don’t Give Up on Co-registration
Looking to get a boost from your e-mail marketing without renting lists? Maybe it’s time to revisit co-registration
Live from Direct Media Co-op: Debunking Do-Not-Mail Myths
White Plains, NY–With 11 states introducing do-not-mail legislation this year, and services like Catalog Choice scaring consumers into opting out of mailings, the Direct Marketing Association is ramping up its message to marketers and legislators.
Customer-Centric Communication
Marketers have been thinking about, teaching and practicing the art of customer relevance since the first peddlers hawked their wares. Yet each generation
New lists
Oprah Book Club Enthusiasts The master file consists of 361,272 names including 208,417 mail order buyers sourced from Oprahsbookclub.com. Seventy-three
Fewer February books received
Consumer spending was down in February, and so was the number of catalogs in the mail. Catalog Tracker, a service of Greenwich, CT-based list firm Direct
Mining NATURAL SEARCH Data
Medium and large-size e-commerce sites often have more aspects to their natural search data than strategies to effectively make use of it. Natural search
Postal reform makes USPS a parcel delivery contender
In the packaging business, the U.S. Postal Service has lagged behind competitors such as United Parcel Service, Federal Express, and DHL due to pricing