Dump the silos
If you ever play air hockey at Bud Reed’s house, get him to tell you the horror story about how he got his table. It’s a perfect illustration of how many
Data & Analytics
Cultivating Loyalty
Continuity marketers know how difficult it is to generate new leads and then nurture them through the conversion funnel. The honeymoon phase when the
Gifts and collectibles names not so generous
The gifts and collectibles catalog segment lost about 650,000 names roughly 3% in 2007, according to New York-based media brokerage firm ParadyszMatera.
How to Spot Defectors In Advance
If drivers can defect at the gas pumps, don
Why Consumers Don’t Give Out Their E-mail Addresses
Should you forget shoppers who fail to give you a valid e-mail address? Not necessarily. Find out why these customers may be as good as those who do.
Careful Contacting Customers About New Concepts
Admit it, it
Five Ways to Improve your Multi-Channel Marketing
The most popular order-taking channel? The Web. But many merchants maintain separate catalog and Internet silos. Click here to find out why Bill Nicolai thinks that
How to Make Your Web Data Actionable
Getting more Web data but don
Avoiding Analysis Paralysis: Are Most Marketers Ready for Therapy?
Feeling the marketing blues? Need an analyst for your business tales of woe? Allison Cripps offers up a few symptoms and treatments for loyalty problems. Click here for a little therapy.