E-mail Lists Are Not Overpriced
Not every reader is going to agree with everything in Lists & Data Strategies. Find out what one vendor thinks about David Kanter’s argument that e-mail lists are overpriced.
Data & Analytics
Live From NEMOA: Choice Words for Catalog Choice et al
What began as a session on how home decor merchant Williams-Sonoma uses customer data to form its contact strategies turned into a debate about the pros and cons of catalog opt-out services.
ForestEthics Takes Aim At Catalog Lists
ForestEthics, the environmental watchdog group known for its creative protest against catalogers, is taking a new tack.
Postal Reform: A Rate Hike Every May
What does postal reform mean to you? Yes, rate hikes should be much more manageable since they are tied to the CPI (Consumer Price Index).
Getting the Big Picture With Web Metrics
Everyone knows that marketing messages should be integrated across channels. But so should metrics. Without them, you
Show Me the Data: Do You Know Your Customers’ Channel?
Do you know how your customers found you
Want to Rent Lists? See a Broker
Mailers have confronted the same challenges looking for new lists. But how can they increase the likelihood that they are getting the right list or insert program, or avoid duplication with lists whose titles sound too familiar?
Building the List
When it comes to prospecting for customers and growing revenues, a lot of companies fall down on the job. They’re not doing all they can to build a customer list that will allow them to maximize profits.
Both B2B and B2C companies can grow their customer lists organically or by renting lists. Many companies are successfully using a combination of both, says Stephen Yu, Vice President of Database Strategies at infoUSA National Accounts.
Cut Back on Starbucks, But Don’t Stop Prospecting
Slowing sales should be a signal to cut back on prospecting, right? Wrong. See why the co-ops are reminding catalogers to continue mailing in a soft economy.
How to Build Better Zip Models
If the recent postal hikes did nothing else, they prompted mailers to do more analysis. For example, some are testing zip models and gleaning significant insights.