Data & Analytics
Are Super Bowl ads a score for Salesgenie.com?
Editor’s note: InfoUSA’s Salesgenie.com division took some heat in the media for its less-than-politically correct, low-budget-looking cartoon ads that
Fear FACTA
This isn’t a new law. The Fair and Accurate Credit Transactions Act, or FACTA, was passed by Congress in 2003 in an effort to combat identity theft. It
Building retention with knowledge
Have you cut a postage check recently? Even if you weren’t the one to sign off on it, you’re probably aware that your company may have spent as much as
Oh, behave!
In the not-so-recent past, marketers treated e-mail as an electronic version of mass media, blasting the same message to their entire audience. If marketers
Catalogers catch a break on May rate hike
While it may be cold comfort to the mailers already hurting from the impact of the last increase, the postal rate hike coming in two months is going to
LISTINGS
New lists Green Organic Consumer E-mail This is a database of 4 million e-mail addresses of consumers interested in environmentally responsible products.
Hot type
A digital printer is like a gym membership the only way to get results is to use it. But too few marketers are, says Jim Schleck, chief operating officer
Catalog mailings do December dip
After two months of rising catalog volume, Catalog Tracker logged in fewer catalogs in December 2007 than it did for the same month in 2006. The service
AND NOW FOR SOMETHING DIFFERENT
If you’re a niche marketer looking for prospects, sometimes you just don’t know where to turn. Big lists and mass media aren’t a viable option. They’re