Enough Intuition: Base Your Channel Strategy on Analysis
It sounded so great. Catalogs would disappear as we headed for a paperless utopian society. Well, it hasn
Data & Analytics
Data Mining: A Strategic Plan
There is great advice out there about the how-to of data mining. But there is precious little about the why-do. Just what can mailers do to improve their strategic grasp?
Surprise Your Most Loyal Customers
How much is a loyal customer worth? Most multichannel sellers have a small group of extremely loyal customers who buy year in and year out, or come back annually making substantial purchases. Yet they are often treated no differently than the balance of the house list.
Adopt Automated E-mail Tactics for Follow-up Orders
Want to get customers to make that second purchase? There
The Golden Telephone Rule
You rent the list, you find the right prospect and you make the sale. But then the customer disappears. What has happened? More than likely, the person has gotten caught up in your phone system.
Catalogers React to Rate Hike News
Catalog mailers tend to view any postal rate hike with fear and loathing.
Mailers Face a May Postal Hike
The U.S. Postal Service, in its first increase under the new postal reform rules, will raise its rates on May 12 by low single-digit percentages.
The Next Big Thing: Advanced Analytics
Yes, models can help you predict response to a campaign. But you can also use them to learn more about the customer
The Truth About Marketing 2.0
Marketing 2.0. Is it a clich