Given the advances in loyalty value propositions, database design and analytical techniques, these retailers have unprecedented opportunity to join with their partners in the packaged-goods industry to implement best-in-class enterprise customer-management programs
MailChimp has launched its E-mail Optimizer, an A/B split testing feature. Experian announced the release of its enhanced retail marketing database offering, Totalvue Retail. Equifax has introduced Equifax ValueScore, a list segmentation tool that helps marketers combine prospecting data with a proprietary segmentation model that leverages Equifax
Loyalty Lad and Harte-Harnk are partnering up, and CDC Software and MailChimp have launched new e-mail marketing products.
Think you know who you’re selling to? Check out your customer database. You may sell a consumer product, but may have a lot of business buyers. Find out if you’re a hybrid seller, and how you can adapt your contact strategies.
Are you prospecting for Web buyers and hoping to turn them into catalog buyers? Jim Coogan thinks this may be an exercise in futility.
The May postal rate hike, coupled with an increase in paper costs, affected no two catalogers the same way. However, it did cause many to trim fall circulation numbers. Click here for first-hand stories from computer cataloger Computer Gear and automorive book Griot’s Garage.
New lists Foreclosure Review This list contains entrepreneurs who purchased information about the real estate foreclosure market. These 88,613 individuals
Perhaps a sign that mailers were less than optimistic about fall, catalog mailings dropped 33%. Just 236 catalogs were received by Catalog Tracker in August. While that is 30 more books than July, it’s down considerably from the 349 catalogs the Greenwich, CT-based list firm received in August 2006.
There’s an old joke about the devil being low on quota, so he decided to heavily promote special offers, free gifts and promises. With an immediate and
The U.S. Postal Service wants to raise rates again, and nobody knows how the agency will go about the increase. Some fear the USPS may try to go for one last big hike under the old rules.