The Pitfalls of E-mail Marketing
When it comes to e-mail marketing, the biggest mistake is trying to convert a prospect. Merchants should be trying to attract a qualified prospect. What’s the difference?
Data & Analytics
The Importance of Knowledge-based Customer Recognition
Poor customer recognition can have a direct, negative impact on your customers
Sometimes One More Mailing Can Be Too Many
To prepare for peak season, Lenser recommends that highly seasonal businesses maximize the number of contacts to the house file, mailing separately versioned catalogs every four weeks and perhaps even every three weeks. But one of its clients, a multichannel school supply retailer, bucked the trend during back-to-school 2006.
Using Finite State Machines to Manage Customer Relations
Response rates have fallen in many areas as technology has made it easier to blast out more campaigns with little regard for long-term effects. But database marketing technology is finally catching up to the real-world need to manage customer relationships over time. One of the latest advances for marketers is the use of finite state machines.
Show Me The Data: Three Keys to Holiday Success
Hope you enjoyed Labor Day Weekend, because holiday 2007 is already here. If you blink, the next 57 business days may pass you by. Here are some tips from Bill Singleton on how to get your holiday planning on track.
Quick Tip: Segment Requesters by Channel and Source
Are you tapping into your catalog requesters as efficiently and effectively as possible? At the very least, you should be segmenting your catalog requesters.
22nd ANNUAL MULTICHANNEL MERCHANT AWARDS
In celebrating this year’s crop of Multichannel Merchant Award winners, one thing is clear: As sophisticated as our industry has become during the past
Catalog mail slows to a crawl
June is generally a slow month for catalogers, but this year Catalog Tracker saw it as even slower than usual. Perhaps it’s a sign of tighter mailings as a result of the May postal increase, but the service of Direct Media had just 234 catalogs in its mailbox, down from 265 in June 2006, and from 281 in June 2005.
LISTINGS
New lists Telecom and Wireless Trade Magazine Subscribers Netline Corp. offers seven new subscriber files sourced from its Tradepub.com division. One
Orphan mail
It sounds like something out of Alice in Wonderland. Merchants, so desperate for relief on the postal front, now have to stop mailing some good customers