Postage Increase Brings a New Prospecting Breakeven
The fallout from the postal rate hike is now rippling through catalog circulation plans. The higher postage means that the breakeven on prospecting for new customers has increased, and cataloger
Data & Analytics
Show Me The Data: Delivery More Important Than Message
When postal rates go up, catalogers sometimes investigate alternative delivery methods to get their offer in front of customers at a lower cost. But proceed with caution on non postal catalog delivery.
Hello, again
Looking for new customers? Forget outbound telemarketing as a means of getting them. Prospecting for new business via phone is a low-percentage activity,
April mailings inch up
April isn’t just about rain showers, it also brings spring catalogs. Catalog Tracker started off the second quarter with 370 catalogs received for April,
Cruising for co-ops
Here’s some advice for anyone looking for a co-op database: Play the field. That is, don’t rely on only one. Try them all, and go with the ones that work.
Deciphering Web Data
You are sitting on a pile of incredibly useful data. You just don’t know it yet. But if you’re tracking results on your paid search campaign, online display
Outdoor enthusiasts grow slow but steady
Two-thirds of the American population participates in outdoor activities ranging from hunting and fishing to camping and hiking, accounting for $33 billion
New lists
The names of almost 13 million epicureans, 65% of which are men, have been assembled for this list. Data is sourced from publishers, online retailer, catalogers, Websites and surveys.
Six Strategies For Catalogers Considering Direct Mail
With postal rates going up again, it
“Lies, Damn Lies, And Statistics”
Mark Twain once said,