The U.S. Postal Service Board of Governors (BOG) approved on March 19 the majority of the recommendations issued by the Postal Regulatory Commission (PRC) regarding the pending rate case.
It’s the same message the Direct Marketing Association has often delivered to its List and Database Council membership, but one Markus Wilhelm says bears repeating.
If mailers do not comply with the DMA’s mailing guidelines, the industry will face further regulation.
Amazon.com says it is thinking outside the box, both figuratively and literally, when it comes to insert media.
The Seattle-based online behemoth said it has added insert opportunities such as on-the-box advertising as an option for marketers willing to ride along with Amazon, which ships about 80 million packages a year in the U.S.
With the pending postal rate increase coming in May, it is more important than ever for mailers to use every tool possible to squeeze the best performance out of each prospect. If you are fortunate enough to have a buyer file list that is in demand from other mailers, take the opportunity to set up exchange agreements for list continuations whenever possible.
Although complex statistical algorithms are used
An engineer has been defined as
With the increase in paperless statements, are credit card statement stuffers in danger of being endangered as an insert media prospecting option?
Branding is the relationship that a consumer develops with a product, service, and company through interactions with that company. These days everyone
The past holds the keys to the future
Performance of a customer or prospect list is a function of many different factors: from what sources and through which channels the names were acquired; the degree to which customers have recently purchased; and how well the list is nurtured with reasonable contact frequency and kept clean from undeliverable addresses.