Use Database Marketing to Drive Store Sales
Database marketing is the most cost-effective way to conduct targeted marketing and drive store sales, especially for niche businesses.
Data & Analytics
The Customer-Data Diet: Smaller Portions Can Yield Greater Satisfaction
How do you know when you have had too much data lately? By and large, we have come to believe that more is better
Don’t Be Shy About Making Conversational Marketing
Selling products and services through multiple channels offers a number of touch points where you can gather information from customers or potential customers
Abacus Indicator: Ready, Set, Spike
According to the Abacus 2006 Multichannel Annual Trend Report, the fourth-quarter holiday season continues to see the greatest growth across all channels
Follow the Leads: Finding the Right Data Provider
An on-demand data prospect database can boost the success rates of lead generation campaigns and help marketers find their target customers. But selecting the right on-demand lead generation solution can be difficult.
Honey, Who Shrunk Our List?
A clear measure of success in online marketing is the growth of a retailer
Postal Reform to Bring Delivery Standards and Performance Measurement
A provision of the postal reform bill passed by Congress overnight Dec. 9 calls for delivery standards and performance measurement to be extended to large mailers.
Profit From Your DMA Panders
When conducting a merge/purge, names will hit against the Direct Marketing Association pander file, which consists of those people who write the DMA indicating they do not want unsolicited mail. Does that mean you should avoid mailing to all of these names?
Postal Reform Gets Down to the Wire
After 11 years and enough drama, close calls, and finger-pointing to fuel a season’s worth of episodes of the late “West Wing,” Congress passed a sweeping postal reform bill overnight Dec. 9.
E-mail Marketers Showing Holiday Restraint
(Magilla Marketing) As the volume of holiday print catalogs threatens to break the backs of America