The average business could be wasting more than $180,000 a year by sending out direct mail that is not relevant or does not reach the intended recipient due to inaccurate data, according to research commissioned by QAS, a Boston-based address management solutions provider.
Lanham, MD-based Pitney Bowes Group 1 Software has launched Customer Data Quality Platform, designed to help businesses and government agencies better manage their customer data.
According to the Abacus 2006 B-to-B Industry Insights Report, small businesses continued to be the largest market sector for business direct marketers, accounting for 81% of 2005 b-to-b direct revenue
InfoUSA bought another list firm on Nov. 10: Schaumburg, IL-based Rubin Response Services.
During the holiday shopping rush, e-mail relevancy matters more than ever if you want to see increased Web sales.
Is it possible to produce too many sales leads with a direct marketing campaign? Are qualified leads really that important? The answer to both questions is yes.
You know you should time your list rental and mailing frequencies to the average buying cycle of your dominant customer segment.
Are your Web buyers or your catalog requesters dragging down your response rates? Many catalogers face a problem of the flood of Web buyers, in that the number of buyers is going up but response to house buyer file mailings is going down.
MULTICHANNEL MERCHANT welcomes a new columnist to the fold: Love Goel, chairman/CEO of Growth Ventures Group, a multichannel retail investment firm based