Jim Coogan, president of Santa Fe, NM-based consultancy Catalog Marketing Economics, says that it is worthwhile to pay for those extra selection charges to get the most targeted names available from rental lists. After all, the incremental response from taking the best-of-the-best names from a rental list will pay the extra costs of the selects.
Have a new or upgraded product that would benefit LIST AND DATA STRATEGIES readers? E-mail your press releases to Tim Parry at [email protected].
With time running out for Congress to approve a postal reform bill, some mailers are questioning whether the Direct Marketing Association
The Mailers Council, an Arlington, VA-based coalition of mailers and mailing associations, in late August released a research paper detailing the benefits of a standard implementation period when the U.S. Postal Service raises postage rates.
Duplicate records in a database can dilute a mailing and discourage response. But they can also provide valuable information about customer behavior. Asking several questions before deduplicating your data can let you gain knowledge that you might otherwise lose in normal processing.
Welcome to the second in our two-part series on Internet marketing and communication trends. Here we
By focusing on titles, marketers have been targeting the wrong people: Role or function is the best indicator of response, and title is not the best indicator of function.
Think about how much of your business is dedicated to correcting errors. If a customer calls to order a baseball glove and the order arrives on time without any problems, how many of your employees
As multichannel merchants generate more online sales, they receive more data to help them understand their customers better. Take Plano, TX-based general
MapleLeaf Vitamin Buyers The more than 129,000 health-conscious consumers on this list have purchased vitamin, supplement, or weight-loss products via