Retailers Getting More Out of Pinterest
Pinterest has upped the IQ of its pins so that retailers can get more out of pinning and in turn, it can drum up sales, according to an article by Venturebeat.com.
Marketing
Social Media Use Expected to Rise in Contact Centers
While a focus on social media initiatives seems to be lacking in most contact centers as of late, a new Deloitte study has found that the use of social media is expected to rise within the next 24 months.
How to Improve Social Marketing Automation
Using social media as a marketing strategy is important for both B2B and B2C companies. Without a social media manager, social marketing can become a challenge, according to blog post on ExactTarget.com. According to the blog post, marketing automation has been criticized as being impersonal and is directly at odds with the concept of personally interacting with your audience using social media.
Tips for Effective Email Marketing
Email marketing is the most effective tactic according to 55% of marketing professionals and plays an important role for ecommerce merchants, according to a whitepaper by Listrak. Since it is known to return more than $40 per dollar spent, makes its cost effectiveness undeniable.
Social Media Declining for Online Purchases
Social media is lagging as a direct traffic source to ecommerce websites and for online purchases, despite brand investment, according to a recent report from Monetate.
Getting Social with Customer Service
As ecommerce sellers begin to embrace social media as a way to engage with customers, many are finding it to be a perfect opportunity to also use it as a customer service tool, also known as eServices.
Accenture to Acquire Acquity Group
Accenture entered into an agreement with Acquity Group Ltd., where Accenture will acquire Acquity Group, a digital marketing and ecommerce company, according to a press release on Acquity Group’s website.
SLI Systems to Go Public
The site search provider SLI Systems has announced plans to proceed with an initial public offering in its home country of New Zealand.
Measuring Your Mobile Campaigns Beyond the Open Rate
Recognizing the need to be where consumers are, many multichannel merchants are rushing to roll out mobile campaigns, with mobile marketing budgets increasing overall as a result.
Don’t Let Disengaged Subscribers Become Inactive
There is a phase between a period of being an active subscriber and totally checking out. Customers in this phase are disengaged subscribers who show less interest in your brand but may still be opening or clicking in your emails. Here are a few ways to get them back.