Why Google Product Listing Ads Can Benefit Your Business

| Daniela Forte

Google is one of the most popular sites where shoppers searching for products, whether it is on smartphones, tablets or desktops. Google product listing ads are an effective way to get in front of your customer especially with the holidays coming up. Find out why Link Walls of ChannelAdvisor says Google product listing ads are important for your business.

The 3 Rules of Augmented Reality

| Paul Mandeville

One of the biggest frustrations brick and mortar retailers in the age of the smartphone is how to get Millennials and other mobile-first shoppers to come into physical stores. When Pokemon Go augmented reality app came out in July, it brought them in droves. For retailers to understand this phenomenon and the technology, they must first grasp what augmented reality is all about.

Merchandising in Multiple Sales Channels

| Steve Weber

In order to maximize sales in all of your channels, yet maintain a consistent brand experience, it is important for multichannel merchants to understand the best ways to develop channel-specific content. Here are several ways to develop channel-specific content for your brand.

Attracting Consumers with Unique Data is the Next Big Thing

| Lori Mitchell-Keller

Retailers that engage and deliver using unique data-driven digital engagement strategies are more likely to forge deeper connections with consumers and drive more value and sales. Here’s why tapping into real-time social media activity can ignite consumer passion and interest, make consumers feel connected to the brand and help create your own super fans.

eBay Expands Inventory Exposure with New Partnership

| MCM Staff

SellerActive, cloud-based inventory management and repricing solution for online sellers, has announced a partnership with eBay to provide online sellers an opportunity to expand inventory exposure. See what this means for eBay sellers.