As you may have heard by now, come January 2017, Google’s search rankings will begin penalizing mobile websites that have pop-ups and interstitials. Here are a few examples from a recent Google post of interstitials that will be penalized.
Virtual reality is making its way into ecommerce, but the question remains whether it is a “nice to have” or a “need to have” for consumer engagement? Read how several merchants are embracing virtual reality as a way to engage with consumers.
The holidays are not too far away and retailers are amping up promotions with orders. In fact, it is an 85% increase year-over-year with North America seeing a 65% increase for the quarter. This infographic gives an in-depth analysis of the current state of retail.
It’s safe to say that Google is the place where shoppers are searching for products, whether it be on smartphones, tablets or desktops. The question remains: Are your product listing ads showing up? See why its important that product listing ads be part of your marketing strategy.
When it comes to social platforms, millennials today love visual platforms. Marketers need to be aware how imperative it is today to understand how millennials are using these channels. Here are some reasons why millennials prefer visual platforms.
For the millennial generation, spending is about high brand loyalty, once they find a brand they like, they will travel far and wide for a preferred brand. So it is important to make sure that you are marketing to millennials, here are a few ways to market to them properly.
Social media plays an active role in how customers shop today. Retailers are constantly engaging with customers to not only build relationships but also drive sales. Here is an inside look at the evolution and future of social commerce.
It’s all about giving customers what they want, and each year leading up to Thanksgiving week, retailers are doing exactly just that. Promotions are increasing and retailers are targeting customers with deeper offers. This is just a little of what is happening as retailers get closer to the holiday season.
Houzz, the platform for home remodeling and design, launched Visual Match, a new visual recognition tool that makes it easy for people to discover and buy on Houzz the types of products and materials that inspire them in photos.
With all the marketing tools at their disposal, retailers may be overlooking one of the most popular and effective channels: email. Here is how email marketing can be beneficial for retailers as they head into the holiday season.